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Party Animal Icon: Spuds MacKenzie and the Marketing Madness of the 1980s
In the whirlwind of 1980s pop culture, few advertising mascots burned brighter—or more bizarrely—than Spuds MacKenzie. Introduced by Anheuser-Busch in 1987 to promote Bud Light, Spuds was an English bull terrier with a laid-back demeanor, a surf-party vibe, and a Hollywood agent’s charisma. Within months, he was on TV, in magazines, on posters, T-shirts, beach towels, and even lunchboxes. He became a pop culture icon almost overnight. But he was also the center of controversy, marketing debates, and the era’s evolving conversation about the ethics of advertising—especially when it came to selling beer using what looked suspiciously like a children’s…