Pizza Hut’s Book It!: The Reading Program That Made Millions of Kids Love Books and Pizza
For countless children growing up during the 1980s, reading wasn’t just homework—it was a ticket to pizza. Long before smartphones, tablets, and streaming entertainment competed for kids’ attention, one of America’s biggest restaurant chains found an ingenious way to encourage reading while creating lifelong memories. The program was called Book It!, and it became one of the most beloved school programs of the decade. Teachers loved it because it motivated students to read. Parents appreciated anything that encouraged books over television for an evening. Kids, meanwhile, had one thing on their minds: earning that coveted certificate good for a free…