Category: Mascots

7 min 0

The Story of Snuggle Bear, the 1980s Fabric Softener Icon

Amidst the glitz, neon, and synthesizer soundtrack of the 1980s, one tiny, fuzzy figure managed to cut through the noise—not with loud colors or flashy slogans, but with a gentle giggle, a cozy hug, and the promise of softness. That figure was the Snuggle Bear, the unlikely but unforgettable mascot of Snuggle fabric softener. Born in an age of larger-than-life mascots like the Kool-Aid Man and Tony the Tiger, Snuggle Bear stood apart. Where others shouted, he whispered. Where they leaped, he snuggled. And somehow, in doing so, he became one of the most beloved advertising icons of the decade.…
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6 min 0

Party Animal Icon: Spuds MacKenzie and the Marketing Madness of the 1980s

In the whirlwind of 1980s pop culture, few advertising mascots burned brighter—or more bizarrely—than Spuds MacKenzie. Introduced by Anheuser-Busch in 1987 to promote Bud Light, Spuds was an English bull terrier with a laid-back demeanor, a surf-party vibe, and a Hollywood agent’s charisma. Within months, he was on TV, in magazines, on posters, T-shirts, beach towels, and even lunchboxes. He became a pop culture icon almost overnight. But he was also the center of controversy, marketing debates, and the era’s evolving conversation about the ethics of advertising—especially when it came to selling beer using what looked suspiciously like a children’s…
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